Arundel Fractional Finance

Arundel sell a service most founders have never bought before. The site had to explain what a part-time finance team does, say what it costs, and book the call.

A company that needs management accounts, treasury work and CFO judgement rarely needs a full-time finance team to get them. Arundel Fractional Finance supply the function part-time, on a monthly plan, to start-ups and growing businesses across the UK. The offer is straightforward to explain on a call, and harder on a page read by someone weighing it up alone.

Pricing leads the build. The plans sit where a founder looks first, with what each one covers and what it costs a month, and the homepage above them says what fractional finance is, who it suits and what the team actually does week to week. Champagne gold carries the identity as the single accent against a calm ground, which suits a firm selling judgement rather than software.

The contact page does not stop at a form. An enquiry hands over to Calendly, so a founder picks a discovery slot while the decision is still warm instead of waiting on a reply, and Arundel start with a date in the diary. Fractional finance is a term people are still learning, so the site is written to be found by someone typing it for the first time.