Practical articles on web design, SEO, AI and marketing, written by the two of us from what we build and test for clients.
There is no reliable UK figure for what a small business should spend on marketing. This guide shows you how to set a budget from your own sales goals and grow it as results come in.
We ran the same three marketing briefs through Claude, ChatGPT and Gemini, then compared what each costs a UK team and what it does with your data.
Most guides quote a range. This one shows you how to set your own Google Ads budget from the leads you need, what each one is worth and…
More customers now ask ChatGPT who to call. Here is what OpenAI says decides which businesses it names, and the six steps that make yours one of them.
Claude Sonnet 5 for marketing brings Opus-level AI at a fraction of the cost. See how to use it for content, automation and agentic workflows.
WordPress 7.0 is out on 20 May 2026 with native AI, a refreshed admin and new PHP requirements. Here's what's new, plus a safe upgrade guide.
Discover how Claude AI agent features can automate tasks, cut costs and speed up workflows. A practical guide for UK business owners and marketing teams.
Gemini 3.1 Pro explained for marketers: what's new, how reasoning improves, and where to use it via API, Vertex AI, Gemini app & NotebookLM.
ChatGPT ads are coming. See what OpenAI has said, what it means for marketers, and how to prepare your content, landing pages and measurement.
WordPress in 2026 is evolving into a hybrid, AI-ready CMS: visual editing, reusable patterns and data-driven blocks that help teams move faster without a fragile stack.
Discover how B2B Christmas marketing campaigns evolved over the last 10 years, with real examples, trends and ideas to inspire your next festive strategy.
Website templates vs bespoke build explained. See why "cheap" template sites cost more long term & how a bespoke site can deliver better results.
Explore the key digital marketing trends and predictions for 2026, from AI and SEO shifts to first-party data, short-form video and privacy-first growth.