Recognise Website Security Gaps and How To Fix Them
Learn how to spot website security gaps, prioritise fixes and recover fast, with practical steps aligned to UK guidance.
Insights on web, SEO, AI and marketing
Practical articles on web design, SEO, AI and marketing, written by the two of us from what we build and test for clients.
Latest insights
The Invisible B2B Buyer Journey: How to Win in a Dark Social World
A B2B dark social strategy: ungate content, grow communities, measure context and align sales to buyer readiness.
How To Earn Citations in Google AI Overviews and Protect Clicks
A practical guide to win Google AI Overviews citations, keep eligibility high, and design pages that still earn the click and the conversion.
MQL to SQL: A Lead Scoring Model Sales Will Trust
Learn how to move from MQL to SQL with a simple, auditable lead scoring model that sales trusts, including decay, negatives and GA4 timing.
Canva Creative OS: New AI Tools and Team Workflows
Learn how the Canva Creative Operating System uses AI, governance and integrated tools to speed up team workflows and protect your brand.
How to Build Trust with Your Content in a Low-Trust World
Practical ways to create content that builds trust, from privacy clarity to proof, pricing and measurement, so sceptical audiences feel safe to act.
Try ChatGPT Atlas: AI browser setup guide for macOS
Learn how to install the chatgpt atlas browser on macOS, use Agent Mode safely, and manage browser memories & privacy settings.
Dark Mode vs Light Mode: UX, Accessibility & Myths
Compare dark mode vs light mode with clear UX, accessibility and battery guidance, plus a framework for when to use each and how to implement it well.
Signs Your Website Is Slow and What To Fix First
Learn the signs your website is slow, how to confirm with Core Web Vitals, and what to fix first to improve UX and conversions.