Source Pay

Bringing Source Pay’s people, expertise and services together across social and digital.

We work with Source Pay on an ongoing basis across social media, content and wider digital marketing, helping turn their payroll, compliance and international employment expertise into content that feels clear, useful and human.

A big part of the work is managing Source Pay’s LinkedIn presence. We plan and create a mix of industry insight, regulatory updates, company news, video and people-led content, with the team increasingly becoming a bigger part of how the brand communicates online.

We manage the content calendar, create the supporting designs and video concepts, and review performance each month to understand what is resonating with the audience and where the strategy should go next.

We’ve also tested paid social as a lead generation channel, generating 72 enquiries through Meta before pausing the campaign to review lead quality and take those learnings into the next stage of the wider strategy.

The relationship has since expanded further, with Vulkan now working on the redesign and development of Source Pay’s website, alongside refreshed social creative and support for wider campaigns and partnerships.